Let women know that the special Libresse metal containers which store sanitary napkins are back in stores.
Libresse helps and motivates women to live fearlessly. Because every woman needs a little positive support from time to time.
In line with this purpose, we came up with the campaign ‘Message in a tin’. We approached this concept in a very personal manner with regard to the significance of support. Women could send a message to a friend to support her. No matter what the situation. They could wish her good luck for a job interview, send her loving support after a break-up or wish her the best luck for a sports match and say ‘You can do it’!
Our ‘Digital First Approach’ is designed to first inspire the consumer, tell a bit more about the product and finally give a sales offer. Firstly, we inspired the target audience by showing some recognizable situations where ‘support was needed’. Secondly, we invited women to join in with a special weblink to send a ‘message in a tin’. And we encouraged our public with a series of product-focused social posts. Mix of channels: Landing page, Facebook and Instagram.